Are you hoping to hire the best British voice over artists, but don’t even know where to start thinking about it? Here’s some tips for you.
You may find yourself needing voice talent for more than just the advertising one tends to think of. You may have a need for the perfect telephone greeting for your business, or need a great narrator for an eBook or training manual. Or even just some audio for a sales demo. There’s a ton of uses for voice talent out there- if you get the right one for the job.
If you’re looking to find that special talent, remember to include your script when you’re soliciting the perfect artist for you. It seems obvious, but you wouldn’t believe how many people don’t think to do it. At least include a word count in your advertising or first correspondence. It’s the best way for the artist to give you a realistic idea of the budget for hiring them. Remember to make sure it’s a word count, not a page count, as page counts can be swayed by too many other factors.
Make sure you know the voice you’re looking for, too. Consider factors like accents, gender and more. Are you looking for cool and elegant, or upbeat and encouraging? Do you need a harsh voice or a gentle one? Knowing what you want is a great way to narrow down the field and get the talent you really need.
Part of this is giving careful thought to your target audience and what will appeal to them. It helps to discuss your audience with the artist too, so they are aware of what’s required and who the finished product will be delivered to. Letting the artist know the ultimate use of the audio is, in fact, an excellent way to ensure that you get their best. When they know exactly what’s needed and who will use it, it becomes considerably easier to deliver a performance that will get the best results for their client.
You also need to be upfront with the artist about what you need in general. If you’re using an online service, be crystal clear about the audio format you need. Are you in the market for a raw voice edit only, or do you need them to add in music and effects later? Make sure hard words in your script, or jargon the artist won’t be familiar with, is provided phonetically. Do everything you can on your end to enable the artist to give you the best work they can.
A good artist will keep in contact with you too, with clear communication. Remember that picking the lowest bidder is not always- or even usually- a way to get the results you want. The advent of home studios and online delivery has caused a great upswing in low-price bidders, and even the best of the artists out there can offer more appealing pricing- but don’t let pricing be your only driving factor. You want a usable product and a good experience and that will come from a practiced, confident practitioner capable of delivering what you need.